Прошедшая с 7 по 10 марта выставка International Home + Housewares Show 2015 в Чикаго получила позитивные отклики от поставщиков и покупателей. В итоге в мероприятии приняло участие 2115 экспонентов из 46 стран, а число посетителей превысило 60 тыс. специалистов, приехавших в Чикаго из более чем 120 стран. В выставке International Home + Housewares Show 2015 приняли участие 442 новые компании и вниманию посетителей было представлено более 10 тыс. новых продуктов.
Выставку International Home + Housewares Show посетило большое количество представителей СМИ, среди которых организаторы отметили значительное увеличение количества блоггеров. Выставку освещали канал NBC Today Show, The Wall Street Journal, Bloomberg News, агентства Синьхуа, Sinovision, специальный канал Youtube, передвижные станции Chicago TV и т.д.. Общая аудитория, получившая информацию о выставке, составила свыше 350 млн. человек.
Выставка International Home + Housewares Show 2016 пройдет в следующем году с по 8 марта в Чикаго, в McCormick Place.
Полный пост-релиз:
ROSEMONT, IL (March 17, 2015)—The just-concluded 2015 International Home + Housewares Show is garnering rave reviews from buyers and sellers. The Show was sold-out with 2,115 exhibitors from 46 countries and recorded an increase in total buyer attendance from U.S. and international markets.
“The Show kicked off with high attendance on Saturday and the positive buzz continued throughout the exhibit halls through Tuesday,” said Phil Brandl, president/CEO of the not-for-profit International Housewares Association, which owns and operates the Show.
“The Show’s Saturday morning opening is a proven success and was supported by the New Exhibitor Preview event, which allowed 60 new exhibitors to engage with hundreds of buyers and news media in advance of the official 10 a.m. Show opening,” Brandl continued. “The Show’s 442 new exhibitors and the more than 10,000 new products on display drew much attention from buyers and media alike.”
Media attendance included a significant increase in bloggers, coverage by NBC’s Today Show, The Wall Street Journal, Bloomberg News, Xinhua News Agency, Sinovision, home-focused YouTube channels and live remotes by Chicago TV stations. The Show will generate in excess of 350 million consumer impressions through broadcast, print and Internet coverage.
The Show also included a series of thought-provoking educational sessions, including keynote programs on the convergence of housewares and giftware, color trends by Lee Eiseman of the Pantone Color Institute, an overview of consumer trends by Tom Mirabile of Lifetime Brands, and former Republican presidential candidate Mitt Romney speaking at the annual Industry Breakfast. In addition, the Innovation Theater offered 21 presentations on social technologies, retail design, branding, intellectual property protection and global lifestyle trends. Audio and video recordings of the educational sessions are available at http://www.housewares.org/kc/ed/15.aspx.
The 2016 International Home + Housewares Show will be held March 5-8 at McCormick Place, Chicago USA. 2016 attendee registration and additional Show information are available at www.housewares.org.