Проходившая с 13 по 17 февраля во Франкфурте-на-Майне выставка Ambiente стала самым интернациональным мероприятием за всю историю своего проведения. В ней приняло участие 4811 участников из 94 стран, и 53% от 135 тыс. посетителей приехали на выставку из-за пределов Германии.

По сравнению с предыдущим годом число экспонентов увеличилось на 62 компании (на 1,3%), число посетителей выставки снизилось на 8,7 тыс. человек (6%).

В десятку стран, на которые пришлось наибольшее число посетителей (кроме Гермнии), вошли Италия, Франция, Голлндия, Великобритания, Испания, США, Швейцария, Китай, Турция, Польша. Организаторы выставки также отмечают ожидаемое из-за политической ситуации снижение посетителей из России и Украины.

Страной-партнером Ambiente в 2015 году были Соединенные Штаты Америки. В следующем году (выставка пройдет с 12 по 16 февраля 2016 года) страной-партнером станет Италия.

Полный текст отчета:

Ambiente in Frankfurt am Main closed its doors today with an increase in the number of exhibitors and a record level of internationality on both the exhibitor and visitor sides. For five days, 4,811 exhibitors from 94 countries (2014: 4,749 exhibitors from 89 countries*) presented their latest products to the global consumer-goods market on an area of 328,500 square metres (2014: 328,500 square metres*). Altogether, 135,000 buyers from 152 countries made their way to Frankfurt for the leading trade fair of the consumer-goods sector (2014: 143,789 from 161 countries*). “Ambiente is the world’s leading trade fair for the consumer-goods market and this year’s edition was more international than ever before. The standard of visitors here is outstanding. Despite the challenging economic and political climate, the indicators in Germany and worldwide are pointing to ‘consume’”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. Also pleased with the results of the fair was Thomas Grothkopp, Managing Director, German Glass, Porcelain and Ceramic Association (Bundesverband für den gedeckten Tisch, Hausrat und Wohnkultur – GPK), who said, “Ambiente 2015 was held against the background of a positive economic environment and this was apparent on all five days of the fair.”

This year, the proportion of trade visitors from outside Germany reached 53 percent (2014: 51 percent) – more than ever before. The top ten visitor nations after Germany were Italy, France, the Netherlands, Great Britain, Spain, the USA, Switzerland, China, Turkey and Poland. There was an increase in the number of visitors from important European consumer-goods markets, such as Denmark, France, Portugal and Spain. Above average increases were also noted in the number of visitors from the Middle East and Asia, especially from the world’s most populous consumer-goods markets, China and India. Due to the prevailing political situation, there were, as expected, fewer visitors from Russia and the Ukraine.

Fissler CEO Markus H. Kepka was satisfied with the course of business at the fair and the level of buyer internationality: “We achieved the goals set for the fair and were particularly pleased with the large number of visitors who came to our exhibition stand from all over the world.” This was identical to the situation experienced by Renate Möller, CEO of Scholtissek: “There was an incredibly broad spectrum of countries represented by the visitors to our stand. Hence, we were able to do lots of business with foreign customers.” Nicolas Luc Villeroy, Director, Tableware, Villeroy & Boch AG, spoke in a similar vein: “We welcomed many, many customers from the European and world markets and are very pleased with the number of visitors to our exhibition stand.”

The level of orders placed by German customers was also very good. For example, Hamid Yazdtschi, CEO of Gilde-Handwerk Macrander GmbH, said, “The combination of the good economic situation in Germany and the outstanding environment at the fair ensured a good result because German buyers placed lots of orders for both immediate delivery and for the Christmas business.” No less positive was Michael Kasper, General Manager Consumer Goods Germany of WMF: “This year’s Ambiente was a complete success for us. The mood was very good. We had many excellent discussions and our exhibition stand was always full.”

On the visitor side, the level of satisfaction remained unchanged from last year at the very high level of 96 percent.

This year’s Ambiente Partner Country was the USA and American product design was honoured in a special presentation created by Brooklyn-based designer Scott Henderson. The guest of honour on yesterday’s USA Day was actress, director and Oscar winner Helen Hunt, who had the opportunity to discover modern design for the kitchen and table during a tour of Ambiente. The highlight of the Partner Country activities was the reception on Monday evening when the name of the next Ambiente Partner Country was announced: Italy! Thus, Ambiente 2016 (12 to 16 February) will be held under the motto 'La dolce vita'.

* FKM certified – gross figures for exhibition space

Источник - http://ambiente.messefrankfurt.com/